11 Ways You Can Boost Your Conversions with Banner Design

We see approximately 4,000 to 10,000 ads per day and are increasingly blocking many of those ads altogether. Yet advertising banners, website design banners, graphic design banners, and product banner design are integral to building brand awareness and brand recall. As a business, how can you reconcile this? Through highly creative, interesting, and well-designed banners that trigger consumer interest, curiosity, and spark the purchasing journey. 

Artistic and effective banner designs have a profound impact on customer conversion rates and have the power to drastically boost sales. They’re a critical, versatile marketing tool and are widely used in trade shows, product launches, brand PR, and grand openings. Professional banner design that actually converts is a challenging creative format, but there are some specific ways to increase the likelihood of conversion success.

Different Types of Banner Designs for Impactful Presentations

Banners can be made in different styles and designs, each with their own purposes and intent. Choosing the right banner design for the right medium will increase sales and engagement and draw attention to exactly what you want your customers to see. 

01 Pull-Up Banners

A popular, versatile, and affordable banner style that can be set up quickly, reused accordingly, and easily transported. The designs and typography in pull-up banners are mostly vibrant in color with catchy tag lines as they are used to attract visitors to the venue.

02 Step and Repeat Banners

These banners are designed to augment, change, or cover-up physical backgrounds with displays that conceal specific environments with customized designs. The designs are so creatively planned and designed that even if they repeat, there is a pattern of continuation which avoids distraction and gives a uniform look.

03 Suspended Banners and Hanging Banners

Suspended and hanging banners are excellent for public visibility as they can be displayed up high and seen from a distance. For Appealing hanging banners, visualization of the designer plays an important role.

04 Outdoor Banners and Billboards

A perfect choice for attracting people from a distance showcasing product/service features and addressing pain points visually. The designs in outdoor banners involve the brand representation as well as carefully picked to reach and attract a large group of audiences who otherwise would not come into direct contact with your business, products, or services.

05 Mesh Banners

A flexible banner style for either indoor or outdoor settings due to their extreme durability and can hold up against more harsh weather conditions when placed outdoors. As these banners are not changed frequently, the design reflects the brand values and brand colors prominently rather than focusing on the environment, product, or the promotional idea.

06 Bow Banners

Bow banners are unobtrusive designs that don’t distract or detract from the environment that they are placed in. Pure promotion being the motto of these banners, these types of banners are specifically designed for a particular occasion or event.

07 Fabric Banners

Fabric banners stand out and have the potential to look truly spectacular because they can magnify intricate designs and display beautiful artistic works.

08 Vinyl Banners

Vinyl banners are made of very sturdy material, cannot rip or tear, and are reusable, making them a sound marketing investment. The material also enables it to be displayed in a variety of locations without suffering damage.

09 Custom Banners

Custom banners are a one-size-fits-all creative solution. They come in all shapes, sizes, designs, and materials, and can be created for both physical and digital settings.

10 Website Banners

Website banners can be showcased anywhere online and are an extremely popular option for businesses that need to enhance brand awareness in an affordable and effective way. The design for website banners involves a lot of thought processes, including the choice of the target audience, the industry that the brand/product belongs to, the objective, and more.

11 Ad Banners

Ad banners can be embedded anywhere across digital environments and are used to increase traffic online. The design for Ad banners is a specialist’s job and involves a focused concept that would eventually intrigue the audience

Key Elements in Creating Effective Banners 

The formula for great banners is actually quite simple: skilled artistic design, research on the target audience and industry, relevance, and effective infusion of brand identity:

• Smart Brand Messaging The most successful brands rely on short messages; L’Oreal’s “Because you’re worth it;” McDonald’s “I’m lovin it;” Bounty’s “The quicker picker upper.” Adopt a similar approach, whether it’s a slogan, call to action, or another message to strengthen brand recall.
• Spectacular Design Always design your banners for your target audience using the appropriate color, text, and imagery. Define the user persona, speak their language, and always use smart colors – especially since color guides 85% of the purchasing decision. 
• Design for CTA Your banner should serve a purpose with the design. It must inform and motivate audiences to act, so choose a visible design around the call-to-action for clarity about what your target audience should do. 
• Design Size Matters Great design is also inclusive of scale and should be a strategic artistic choice that includes banner dimensions, text, imagery, and placement location. It must also be consistent with the brand’s identity; if the brand relies on a mostly red and yellow theme across all of its branding assets, the banner maker should incorporate this palette.

Design with Conversion in Mind

Artwork Adobe (AWA) understands the link between design and successful conversion. Our graphic designers draw on years of practical experience working with individual entrepreneurs, businesses, and creative studios to deliver highly personalized banner designs. With a range of creative design services such as graphics design, illustration, prepress, and more, AWA has been consistent in its effective design visualizations. 

 At AWA, we transform banner marketing, design, and personality into a creative science that reflects your brand’s image and core values speaks to your target audience and boosts conversion. If you are seeking banner design service for a project that requires creativity backed by the conversion-oriented thought process, contact us.

– Artwork abode