Buses have been used as an effective medium of advertising communication. From global brands to local bakeries and fruit shops, buses have been used to carry promotional messages to the public. In this article, Artwork Abode explains the benefits of bus advertising.
Benefits of Bus Advertising
With quick online ad options, out-of-home advertising is often getting ignored, but it is a strategic component of the marketing mix. Among the out-of-home ads, bus advertising holds a special place in the minds of the public. It is a smart choice to support almost any marketing campaign because buses cover the entire city, town or village limits, covering the most important roads and streets, thus providing high visibility to your brand. The predominant consumers of bus ads are people who are walking or driving on the road and waiting at the bus shelters, and of course the bus riders. Tourists and visitors to the area are a substantial secondary audience to bus adverts. Your message can reach more people for a lengthier period of time not limiting to specific listeners, readers or demographics. The most important advantage of bus ads is that they repeat your message over and over to your target audience in the surroundings.
What Do Statistics Reveal?
According to The London Commuter, 30 million people in the city of London, UK, see an advertising on the outside of a Bus every week. 73% of London commuters prefer Buses with advertising, and 80% of consumers have responded to Bus advertising. 86% of bus passengers can spontaneously recall Bus advertising. Passengers on London buses will soon be able to receive targeted advertisements on their smartphones, according to Tech World, with the trial of beacon technology.
How to Plan Your Bus Ads?
Some initial planning is required from your side, which will help the designer and printer of your choice to get an idea of the bus sign that you are having in mind. We suggest that you make a rough sketch of where you want your message to be placed on a bus. Please refer to the table below that will give you a better idea on the positioning of your ad and message. Put the text and design elements on a piece of paper including your logo and graphic elements you would like the ad to contain.
Creative Guidelines on Bus Ads
Tail Posters
Tail posters or tails are one of the most popular options. They come in various forms depending on the area you select, sometimes known as ultra-tails (full bus back) or super tails (partial bus back).
Murals
Murals are large posters placed on the side of transit buses. The impact of your ad depends on the size and creative positioning between the wheel wells or top to bottom. Murals get the attention of people on the street side.
Full Bus Wrap
This includes both sides, back & front. The space is usually not shared with other advertisers. You can achieve high impact by providing creative and customized graphics.
Passenger Side Posters
These bus ads are positioned at eye level on the drivers or passengers side of buses. They are positioned at eye level in order to reach everyone.
Key Points to Remember
While developing bus ads, pay attention to the bus frames when type setting, as copy too close to the frame could become obscure. Do not use light fonts as they can be hard to read. Even if you do use, make sure there is a high contrast in the background color. And last but not least, make contact details legible. To stand out from the crowd, graphic design experts like Artwork Abode can help you. Do you love bus ads? If so, why or why not? Please leave your comments below and share this article on social media using the share buttons on this page.Key Points to Remember
– ArtworkAbode
